Build High-Quality Backlinks – What Are Backlinks and How Do They Work?

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Published on December 18, 2017

Build High-Quality Backlinks when Nobody Knows Your Name

Build High-Quality Backlinks – When Nobody Knows Your Name… So, you found out about the power of backlinks.

There are over 200 factors that Google uses to rank a website. But the number one factor that Google uses is backlinks. Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google. Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks: 1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, links to you.


Because Huffington Post is considered a well known authoritative site. 2. Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool to learn what your domain authority is. 3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space).

Try to get links from high domain authority sites within your space. If you want to build links the quickest way to generate them is through round up posts.

Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you. By doing this your rankings will climb in Google.

Maybe a marketing friend told you how backlinks can benefit your SEO and drive traffic to your website.

Or maybe you read an online article that briefly mentioned the word “backlink.”

Whatever the case, you’re intrigued.

And you’re not just intrigued. You’re interested in building a backlinking strategy.

But you also recognize a serious problem:

No one knows who you are.

So why would they link to you or your website?

After all, the number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.

Even the ninth and tenth positions have an average of over 30,000 backlinks.

And the relationship between linking domains and rankings tells a similarly discouraging story.

Won’t that take years to build?

Well, the short answer is yes. But that doesn’t mean that you can’t start right away with your unknown name and website.

In fact, despite the opinions of other online articles you’ve read, you don’t actually need to be famous to build backlinks.

There are lots of different ways to build backlinks, and many of them don’t require a celebrity’s status.

But before we look at eight different ways that you can build backlinks when no one knows who you are, let’s first take a quick moment to discuss why high-quality backlinks rather than low-quality backlinks are so important.

Why you should aim to Build High-Quality Backlinks

It’s tempting to hire a black hat SEO agency to build backlinks for your website.

But there’s a reason marketers call it “black hat.”

It’s the dark side of SEO.

By that, I mean that black hat SEO strategies are risky, largely unethical, and don’t necessarily help your rankings.

Black hat SEO tactics link your website to a variety of other websites that are low-quality domain authority, spam, or completely inactive.

The problem here is that linking to too many of these websites can actually hurt your website’s rankings.

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