Over 80 local marketers and business owners gathered together on Tuesday, July 18, 2017. For our Digital Marketing Trends for 2018 event at Google’s Chicago office. Lever Interactive and Google each shared insights into a few of the practical trends we will see in digital marketing in the next year that companies can start putting to use today – focusing primarily on data, audience and attribution.
SOCIAL MEDIA TRENDS THAT WILL KILL IT IN 2018!
Investing in social media is quite important for a business, if they are wanting to market their company. It is often quite important to know which social media trends are the most popular, so you can up your game in advertising and marketing your business. After reading this blog,you will find that marketing through social media is a lot easier than you think and much more effective for the business.
THESE ARE THE MAIN KEY POINTS!
INCREASED USAGE OF VIDEO MARKETING
Let’s face it, watching videos is much more interesting than reading a huge amount of crap. That’s why 87% of marketers prefer to use videos in their campaign. This usually leads to 90% of viewers sharing it on social media pages.
THE EXPANSION OF LIVE STREAMING
The expansion of live streaming is growing rapidly day in and day out. Popular websites such as, Facebook and Snapchat are investing in video to help generate engagement and build followers. Social media pages like these are the world’s fastest growing media trends to this date.
INCREASE IN EPHEMERAL CONTENT
What the hell is ‘Ephemeral’? I know, when I first saw this word I genuinely thought what the frigg is that? This means, short-lived, fleeting or passing. This pretty much describes the media accessible up to 24hours on social media sites.
THE RISE OF AUGMENTED REALITY
Argumented reality is created as an efficient way of connecting with customers and your audience. Check out number 4 on the infographic to see the most effective AR over the space of this year.
A SHIFT IN FOCUS TO GENERATION Z
Social Media Trends are quite clearly the best way we can get as close to our customers as possible. AL and Chatbots have been used a hell of a lot this year and have helped with proper engagement between customers. There are 3 different AL and Chatterbots in section 5 of the infographic that I think will make it big in 2018.
INCREASED INVESTMENT IN INFLUENCE MARKETING
Generation Z are currently in competition with numerous additional competing names used regarding them and social media. Generation Zers, were born between the years of 1995 and 2012 and known as the ‘true digital natives’.
MORE MOBILE-READY CONTENT
Furthermore, as the years go by and the technology of smartphones keep improving. First of all the number of smartphone users go up by millions each year. Look at the graph in section 8 of the infographic to get an idea of the amount I am talking here.
INCREASED BRAND PARTICIPATION IN MESSAGING PLATFORMS
As you will all be aware, there are many forms of messaging platforms across social media these days. Therefore, WhatsApp, Facebook messenger, Million and Snapchat. Some more than others are used day in and day out.